Archive | March, 2013

Tallpree promotes Pure Jab Rum

28 Mar

Visited Grenada last weekend and had an interesting convo with Grenadian soca artiste Tallpree, nee Wilt Cambridge. Not only is this soon to be 40-year-old a mean cook (he claims he makes the best oildown ever) but he also has his own rum. Sounds familiar?

Looks like Tallpree took a page out of the Machel Montano merchandising playbook. But it makes sense considering that Montano’s 3Zero rum is distilled in Grenada at Westerhall Estate, one of two distilleries on the island.  Tallpree’s rum, Pure Jab, is made at the other distillery, Clarke’s Court, and is a white rum with 55% alcohol content, more than 3Zero which has 52%.

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Tallpree holds up a bottle of Pure Jab.

Packaged in a plastic bottle with a shadow image of Tallpree on the packaging, the rum is promoted as the fete rum of Grenada and recently was named one of the top rums in the word by FiftyBest.com

Fifty Best held a “blind” tasting of 22 premium white rums from 11 countries with 17 pre-qualified judges.

Clarke’s Court Superior Light, Pure Jab and Pure White rums starred at the competition, bringing home to local manufacturer, Grenada Distillers Limited, Gold, Silver and Bronze medals.

Clarke’s Court Superior Light was among rums from Venezuela, Barbados, the US, Martinique, Cayman Islands and Paraguay winning gold; while Pure Jab was among spirit from Panama, Haiti and Mexico winning silver.

The site’s tasting notes described Pure Jab as having: Papaya, lychee, banana, dates on the nose with Hints of honey, butterscotch, tropical fruit, mango, figs, dates, elderflower, mint, herbal, spicy, balanced, medium-bodied on the palate. The finish was described as smooth, spicy and lingering.

Like Montano, Tallpree also plans to promote his rum with a Pure Jab riddim which he will work on for this year’s Spice Mas festival, Grenada’s annual Carnival.

Wonder how Pure Jab would taste with that oildown?

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Smoothie Factory spreading to the Caribbean

21 Mar

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Smoothie Factory today announced the company has signed a master franchise agreement with ASK7 Enterprises Ltd to develop the brand throughout the Caribbean countries.

The agreement covers over 25 countries in the Caribbean including Barbados, Cayman Islands, Dominican Republic, Jamaica, Puerto Rico, St. Lucia and Trinidad and Tobago and the Commonwealth of the Bahamas, and Bermuda. The agreement calls for the development of Smoothie Factory stores within the Caribbean Region and also for sub-franchising of the Smoothie Factory brand from ASK7 Enterprises Ltd.

“Our international guests love Smoothie Factory’s wide variety of high-quality real fruit smoothies, fresh squeezed juices, and authentic frozen yogurt, all served quickly, in attractive, clean, pleasant surroundings every day,” said James Villasana, President, Smoothie Factory. “We are very excited to partner with ASK7 Enterprises Ltd. owned by Alfred Bodden and Katherine Hernandez who have a deep knowledge of the Caribbean market and passion about customer service”.

The first store under the agreement will open in Cayman Islands, during the second quarter of 2013 and with plan to expand to the Dominican Republic in the next 12 – 18 months.

Alfred Bodden, President of ASK7 Enterprises Ltd. believes that the Caribbean market presents a huge opportunity. “In today’s world consumers are on the go more and also have discovered the need of a healthy living which make Smoothie Factory the perfect alternative for the Caribbean with it’s natural Smoothie’s made from fresh fruit and fresh squeezed juices.” he said.

The new stores will be tastefully decorated with bright colours, rich textures, and a modern design. The front counter will take center stage where guests can watch as all of Smoothie Factory’s innovative smoothies and fresh squeezed juices are prepared. The menu features a wide variety of smoothies including everything from the signature Factory Original™ and Strawberry Patche™ to Power Shots™ and Meal Replacement Smoothies.

In addition to the store’s new look and feel, Smoothie Factory will also adapt its menu to the Caribbean palate. The brand will offer traditional American favorites like Peanut Butter Powerhouse™, while also offering traditional flavors, including The Mango Smoothie™ and The Tropical Smoothie™. The shop’s official grand opening will be celebrated with much fanfare, including a ceremony complete with ribbon cutting.

The signing of the agreement marked the continuing expansion of the Smoothie Factory System internationally. Over the next few months, Smoothie Factory plans to celebrate the opening of stores in Jeddah and Dammam, Saudi Arabia, Delhi, India, and Newfoundland, Canada. With the opening in the Cayman Islands Smoothie Factory will operate in seven countries.

3 Zero wins

21 Mar

3 Zero is just about a year old but already the Machel Montano rum is making waves. The rum has won the coveted CAF (Caribbean Advertising Federation) ADDY Best of Show Award for 2013.

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Machel Montano announced the win via Instagram and Twitter

Trinidad-based design studio, Everything Slight Pepper, is the company behind  the package design for the 3ZERO Caribbean brand of spirits. It was also awarded Judges’ Choice for Package Design.

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3 Zero Platinum

Everything Slight Pepper is owned by Jeunanne Alkins.

The ADDY Awards are sponsored by the American Advertising Federation (AAF), and are the advertising industry’s most comprehensive and prestigious competition.

 

 

World Class is BACK!!!

21 Mar

It’s that time of year again when bartenders compete for a spot in the Diageo Reserve World Class Bartenders competition. The finals will take place aboard boutique Azamara Club Cruise’s ship, Azamara Journey, from July 4 to 9.

At the Trinidad and Tobago leg of the first wave which took place at Paprika Restaurant, the ladies took  the lead following an intense two days of training with the Diageo Regional Brand Ambassador, Paulo Figueiredo.

Twenty of this country’s best bartenders, were challenged to present their mixology skills to the judging panel. Tia Hutchings, representing Towne Restaurant and Bar, emerged the winner with her Retro Chic Menu with cocktails entitled Blueberry Spark made with Ciroc Vodka, Watermelon Margarita  followed by her with Tequila don Julio and Dancing Queen made with Ketel One Vodka.

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Tia Hutchings, winner of the first wave at work with her winning cocktail.

Richard Atkins of Zanzibar coped the second place followed by Karlina Permell representing Trinidad Hilton Hotel and Conference Centre in third place.

Scores from this challenge will go towards selecting the local representative to the 2013 Global Final in which over 50 bartenders from around the world will compete for the coveted title of Diageo Reserve World Class Bartender of the Year.

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Last year’s winner Stephon Scott presents a prize to third place winner Karlina Permell.

“The judging panel was thoroughly impressed with the level of competition, the cocktails were well presented and the contenders carefully communicated the details of the brands incorporated as well as the ever important issue of Responsible Drinking.” said Paulo Figueiredo, lead judge. “We can see that this will be another keenly contested year of competition” he continued.

The next wave of the competition will be held in April where the focus will be on the understanding of Tiki culture, tropical ingredients and next-generation tropical drinks featuring the brand Zacapa with a visit by the Regional Brand Ambassador Mario Navarro.

Follow the competition on Facebook at the ‘Global WORLD CLASS Finals’ page: www.facebook.com/globalworldclassfinals and www.facebook.com/worldclasstandt

Mixology made easy with Ketel One

21 Mar
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Invitation to Ketel One tasting.

It looks easy but squeezing a lime with a press takes muscle, a lot of muscle. The Ketel One tasting at the end of the first wave of the Diageo Reserve World Class Bartending Competition gave good insight into what it took to be a mixologist, albeit an amateur one.

Paulo Figueiredo, Diageo Regional Brand Ambassador, walked a group of us journalists through the process. He made it look easy but when it was my table’s turn, there was some collateral damage, namely a broken glass and some wasted lime juice.

Nevertheless, my version of the Ketel One Rickey, which we dubbed the Three Musketeers, made of lime, kiwi, sugar syrup, water, soda and, of course, Ketel One, was declared the best tasting drink there.

There promises to be more tastings when the second wave takes place next month, can’t wait.

Read more about the Ketel One tasting experience here: http://www.metro.co.tt/lifestyle/evening-ketel-one

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Toasting our Three Musketeers creation.